Memphis Rock 'n' Soul is located in the Beale Street Entertainment District, just a half a block south of Beale Street and Third Street, on the second floor of the new Gibson Guitar Factory.

Six galleries examine the history of Memphis music and its impact on cultural change.

An advanced audio gallery guide is offered free with every admission and shares 300 minutes of information, music, and never-heard-before interviews with dozens of famous figures in rock 'n' soul history.